Tag Archive: Glide

Startup’s Guide to TechCrunch Disrupt NY

Startup’s Guide to TechCrunch Disrupt NY

by Jonathan Caras, COO and co-founder of Glide and a TechCrunch Disrupt NY alumnus

 

It’s the eve of TechCrunch Disrupt NY 2016 and you are about to walk down the tech industry’s red carpet, which is filled with investors, influencers, potential partners and media. It’s a special moment in time and you want to get it right. I was in this position exactly three years ago. Not only did I walk down the carpet, but I was also an award winner, capturing the Audience Choice Award and becoming a Startup Battlefield contestant and then finalist, competing for the Disrupt Cup. My co-founders and I found a way to shine amidst the chaos and clearly did a lot of things right. In retrospect, there are a few things we learned and might have done differently. Here are some cases in point:

Play to win

You need to go to Disrupt with a clear goal and confidence in your ability to succeed that borders on indulgence. Our goal was to get accepted to the Disrupt Battlefield. You need to make sure you work backwards from this goal and prepare for each step of the way. If you don’t map out the steps to go all the way, you won’t. We fell into this trap. We prepared for our initial moment in the spotlight and had a plan that would help us win the Audience Choice Award, but when we advanced and became a finalist in the Startup Battlefield, we were wholly unprepared to present on-stage. While the companies that knew they were competing had weeks to prepare, we were told about 30 minutes in advance. Our team was back in Jerusalem, while we were in NYC, so we had to wake our team back home to scramble at 1 AM to prepare our presentation and it showed in how we managed the stage and questions from the panel of judges. We simply could have done better. Believe in your ability to win, do the correct prep work and you are more likely to keep winning.

Prepare your SWOT

Your company’s SWOT is the crux of the TechCrunch Disrupt opportunity. It’s what the judges will grill you on. Be prepared to showcase your understanding of your competitive landscape, the trends, the threats and your company’s unique value proposition. Doing this in advance will help you understand the unique strengths to emphasize, prepare for the perceived holes in your story, keep you aligned with the trends in the market and provide a roadmap for building alliances while on the ground. Even if you don’t get invited to present on stage, having this knowledge converted into prepared sound bites will help with everyone you meet at the event.

Make yourself memorable

Whether it’s in your conversations, at your booth, in person or on stage, make those unique qualities shine. Forget the swag and stickers. Don’t depend on making connections through handing out business cards. If you want to connect with someone, get their contact info, and follow up while they still remember you. Be colorful. There is a lot of noise and you need to break through. Focus on finding the personal connections between people versus looking at the business opportunities. People will remember you better if they have made a connection with you about your love of animé, portobella mushrooms, comics or sci-fi, instead of simply hearing your product pitch among hundreds of others.

Pace yourself

Trying to emerge from the pack and showcase your winning plan can be grueling. I lost my voice at the end of the first day. Make sure you have the right people from your team and the right independent visuals to best tell your story. In a perfect world, I’d recommend at least 2 people – your CEO to manage deal flow, and a marketing head to manage media and influencers. If budget is not on your side and you are flying solo, plan to have a video playing on a monitor that can explain the value proposition independently to someone who stops by while you are talking to others. Oh, and make sure, your video can communicate your message without sound, since it’s already incredibly noisy in Startup Alley.

Launch at Disrupt?

While this is definitely an appealing idea and can be successful, think hard about where you are in development and with your media strategy and consider the audience. Launching might make sense if you have already developed a strategic media plan and the product is far enough along, but if you haven’t and it isn’t, you might consider this a better time for lead generation, something you can nurture by making yourself memorable and setting yourself up for a better launch down the road. If you are launching a mainstream consumer product, you might want to consider the early adopter audience you are talking to at Disrupt and adjust your messaging accordingly. Those in attendance are early adopter techie’s not exactly representative of a mainstream consumer audience and your message may not resonate. We launched our Android app beta from the stage during the Startup Battlefield, creating a dramatic moment that aligned with Disrupt’s early adopter audience. The most compelling reason to launch at disrupt is when you have a clear call to action you can offer the audience.

So, before you take your walk in front of that Silicon Alley step and repeat, ensure you believe in your ability to succeed, make yourself memorable and keep Disrupt in the context of your greater business strategy. When done right, it will continue to pay dividends for many years to come. Even today, the personal relationships we established with investors and influencers at Disrupt continue to guide us at Glide.

Hands-On Language Learning: Glide in the classroom at The Ohio State University

Hands-On Language Learning: Glide in the classroom at The Ohio State University

By Chaim Haas, Glide’s Head of Communications

Back in high school, I had an English Literature teacher whose approach to grading our papers drove every student insane. Everyone in the class started with 100 points and the deductions started there. The closer your negative score was to zero, the better you did on the assignment. Despite this rather strange approach, I still consider Mr. Holzman to be one of my best teachers ever, as he ingrained in us the practices of critical thinking, review and memorization. To his credit, I still remember large passages of William Shakespeare’s “Julius Caesar” that he had us memorize and recite back in class. Today, I often still cite them when discussing leadership with my professional colleagues.

This is Teacher Appreciation Week, which always reminds me of my three favorite high school teachers. Furthermore, it makes me think about the essential role teachers play in helping us all succeed in unexpected ways and see the world through a new lens.

That is exactly what three Senior Lecturers at The Ohio State University (OSU) are doing with students in their American Sign Language courses. They have empowered their students to extend learning well beyond the walls of the classroom. As a visual, gestural language, ASL is best learned, practiced and mastered through face-to-face communication and in small group settings. And as anyone who’s studied a second language can attest, mastery is all about practice, practice, practice.

Recognizing this, the professors have introduced video messaging as a key part of their students’ learning experience. Over the course of this school year, they’ve created “Sign Teams” to increase student-led conversations, interactions and accountability in and beyond the classroom. Students are also assigned “Sign Pals” outside of their section, encouraging them to communicate with people they may not know using ASL and adopting culturally appropriate practices. This ensures they’re not only learning the language, but also learning to appreciate Deaf culture.

Feedback from the students has been positive, and early indicators of success point to stronger performance among those using the app frequently — whether studying with classmates or asking their professor a question via video messaging. Demand for the classes, which satisfy the University’s requirement for three semesters of a foreign language, continues to grow — with 400 students enrolled and dozens more on a wait-list each semester.

In encouraging this kind of authentic use of the language, these Ohio State professors are helping their peers at other institutions re-imagine what’s possible in ASL education (and potentially other foreign languages as well). Their work was well received by the audience  at last year’s Ohio chapter meeting of the American Sign Language Teachers’ Association (ASLTA).. And they also shared their experiences from this academic year earlier this week at the 10th Annual Academy of Teaching Conference on Excellence in Teaching & Learning, “Making Teaching Matter at a Research University,” and will do so again at next week’s Innovate Conference — both taking place at Ohio State. They were also recently selected by the American Council on the Teaching of Foreign Languages (ACTFL) to present at their 2016 Annual Convention and World Languages Expo in Boston this upcoming November.

Deaf users are such an important part of our community, and the work of these stand-out instructors is yet another great example of how video messaging is helping bridge both communications and understanding between the hearing and the signing communities.

Sketch & The Positive Feedback Loop of Love

Sketch & The Positive Feedback Loop of Love

By Noam Elbaz, UI Designer at Glide

 

Here at Glide, our main design tool is a simple app called Sketch. It was designed and built with UI design in mind; the features are few, but very effective. A new Sketch project looks like an infinite canvas. You start by making a new artboard. You can duplicate an artboard, move it around the canvas or change its dimensions.

And this is one of Sketch’s greatest features: artboards that you can duplicate and move on an infinite canvas means you can iterate as much as you need. An excellent summation of this comes from Julie Zhou, Product Design VP at Facebook, who wrote, “If you have literally tried every possible variation, you will have come across the best solution.” Sketch’s simple canvas and artboards approach to design enables designers to rapidly iterate until the best solution is discovered. Nothing gets thrown out or lost; there is no cost in duplicating a layer, so you can always come back and revisit a prior idea. You can observe your thought process from the first idea to the last, and you can compare and analyze all your different design solutions laid out in front of you.

When we begin a design sprint, we consider the design of the feature from many angles and we begin to mock up the ideas that sound closest to what we think will work, what will be best for our users and what will be easiest for our users to learn and understand. Sketch has enabled us to move fast and get to development quickly. Sketch is an essential tool for design teams at all types of startups.

Click here for the full article >>

Why You Need Glide On Valentine’s Day

There’s a reason Valentine’s Day is also known as Singles Awareness Day. If you’re not in a relationship with someone, all the flowers, cards, chocolate boxes, and teddy bears can become annoying. Like a reminder screaming ‘heyyyy you’re single!!’

But what’s even more frustrating? Actually being in a relationship, but not being able to be with that person on Valentine’s Day. Long distance relationships are no bueno.

So here is why you need Glide, especially on Valentine’s Day…

If you’re in a long distance relationship: Glide is the only real-time video messaging app out there. As soon as you hit Record, the person you are sending a message to gets a notification and is able to watch the video you’re sending while you’re recording it. Here’s an adorable video about a long distance relationship and Glide.

So even if you’re away from the person you want to be with, you can keep up with them in real-time and feel like you’re right there with them, wherever they are. And, bonus, the moment gets saved. You can re-watch your videos with them whenever you want.

If you’re single: Have you heard of our ‘Discover People’ feature? Discover allows you to meet people in your area and connect with them directly, and instantly over Glide. It’s super simple.

Nervous about starting a conversation? You can review a new video before starting an interaction with someone. And if you send a message you regret (video or text) orrrr maybe you’re just not looking as cute in the video as you had wanted…you can delete it. Yes, you can delete messages you’ve already sent and they’ll disappear on both sides of the conversation. Isn’t that like the best thing to ever happen to messaging?

Enjoy your Valentine’s Day, or Singles Awareness Day, however you’re celebrating February 14.

<3 Glide

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Why YouTube Creators Should Post Videos #WithCaptions

YouTube has over one billion unique users a month. Together they watch 6 billion hours of videos. That’s a serious amount of videos being watch and information being shared. But, unfortunately, this information is not accessible to everyone. Over 1 million people speak ASL (American Sign Language) and don’t hear what is being said in these videos.

So, what can we do about this? People who speak ASL are visual communicators – YouTube makes it easy to add closed captions to your videos. Add captions and join the movement.

Make your next YouTube video #WITHCAPTIONS – change the way YouTubers connect with their audience, and help make your favorite videos accessible to even more people.

<3 Glide

Happy Thanksgiving in ASL

Thanksgiving is all about giving thanks, eating good food, and spending time with loved ones. Today, we’re thankful for all of our users, and humbled to be able to help people stay in touch all over the world. No matter where you’re from, or what language you speak, Glide makes it easy to stay in touch on the most personal level, face-to-face.

So if you aren’t able to be around the ones you love today, stay in touch, and send them a message on Glide.

Happy Thanksgiving!

<3 Glide

How Glide Enables the Deaf Community to Communicate Visually

Glide was designed to connect all kinds of people, from different walks of life, all around the world. Our users speak many different languages – including sign language.

Out of the 300 million deaf or hard of hearing people around the world, some 70 million individuals (including children of deaf adults) use some form of sign language as their first language. There are 250 forms of these visual languages in use around the world, including American Sign Language (ASL), which is used by more than half a million people in the U.S. and Canada, British Sign Language, French Sign Language and Cued Speech (which employs hand signs representing sounds, used in conjunction with lip-reading). Clearly, Glide has the potential to help millions of people communicate.

We receive regular feedback from deaf users, who have told us that Glide is very popular among this community. Here are a few examples:

“My deaf students say: ‘It feels like this was specially made for us.”

“I love this app. It makes it much easier to keep in touch with my deaf sister. Thank you.”

“So awesome to be able to leave video messages for my Deaf friends. With voicemail not being an option for those who can’t hear, this is a fantastic option! Thanks so much!!!”

“Love Glide! I am deaf and use sign language to communicate with my friends so this app allows us to get our message across quickly! Awesome app!”

Many in the deaf community have also shared various reasons why Glide has become instrumental in enabling them to easily communicate with their friends, family, and loved ones when apart. First, a conversation in sign language can take place one-handed. Second, video of a signed conversation is a whole lot faster than texting (remember, writing is not a signer’s preferred medium AND sign language isn’t English). Finally, the asynchronous nature of Glide video messaging forces the receiver to wait for the speaker to finish signing, thereby eliminating the possibility of the receiver to “interrupt” the speaker by signing simultaneously – a behavior that is often interpreted as rude.

We’ve already been told there are (at least) 4 different ways to sign “Glide” in ASL. We invite you to check out Sarah Glide’s video above and let us know either here, on YouTubeTwitter or Facebook which “Glide” sign you prefer! Make sure to include #GlideSign in your comment. And if you use another sign for Glide, add Sarah on Glide and share it with her. She’d love to learn it!

Thanks for sharing how important a tool Glide has become in your lives.

Check out Glide 2.0 for iPhone

We’re excited to share that we released an all-new version of the Glide video texting app for our iPhone users earlier today.

The most noticeable improvement you’ll find in Glide 2.0 for iPhone is the new simplified and sleek user interface, which will make the app even more delightful to use. Check out the new look in these screenshots:

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We also added a number of highly demanded features into Glide 2.0 for iPhone, including:

• Tabbed navigation – Users will find three simple-to-navigate tabs: Friends, Recents, and More.

• Last Active – In the Friends tab, users can see when their friends were last active.

• Group naming – Users can add distinct names to personalize and better identify group chats.

• Video message sharing – Users can easily forward messages to other chats or share beyond Glide via email/SMS or social networks.

• User profiles – Users can create personal profile pages where others can add them as Friends or engage directly in 1-to-1 conversations.

Download Glide 2.0 for iPhone now at http://goo.gl/niox9g.

We’re excited to hear what you think about the new design of the app and these new features. Please let us know what you think by emailing us at support@glide.me or posting your comments on our Facebook or Twitter pages.

http://Facebook.com/glideme

http://Twitter.com/glideapp 

Glide – Keep In Touch This Summer

    Who doesn’t love summer? All year round, the Glide team patiently waits for June, July, and August so that we can finally live in the moment and enjoy life’s simpler pleasures. When summer is finally here, there is a feeling of excitement in the air. At last we are able to take a break from our daily routines and embrace some adventure. Soaking up the sun, traveling to new places, enjoying BBQs and relaxing on the beach makes summer the ultimate time to live life in the moment. We know that everyone wants a fast and convenient way to stay connected this summer and that is why we are proud of our app and how it connects people on the go.

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    Glide is a video texting app that allows you to send and receive videos with the option of watching them live or later. With Glide, you are even able to see when the other person is actually recording a message or watching the content you created. An advantage of Glide is the flexibility to chat intimately in a private video message or socially with many people in a group chat. In fact, group chats are a great way to keep your entire inner circle connected in one place. Glide is the best way to capture all of your special moments on the fly, with the opportunity to watch these videos live or later. When using Glide, there is no need to worry about memories fading because all of the videos that are sent and received are saved and stored to the cloud without using any internal memory on your device.

  This summer, the Glide Team is excited to reveal new updates that will make the app even more enjoyable for you so you can stay in touch with your friends and family in the most convenient way.

Find out more – www.glide.dev

– Glide Team